SIDERAVERSOR
Present a problemIT|EN
Independent thinking before important choices

Before your next decision...
are you looking at the problem or simply following a habit?

Every decision makes sense.Given the information you had at that moment.

You may be trying to solve the wrong problem.

Let's try a gamePresent a problem
Let's try a game

Before we tell you what we do, try this.

The interesting part is not the answer. It is the information you added without noticing.

Question 01

You roll a die.

What range of numbers could come up?

Reveal

You cannot know.
You do not know what kind of die it is. You supplied the information “six faces”.

Question 02

You were born in 1975.

How old are you?

Reveal

There is not enough information.
We do not know what year it is, your date of birth, what time it is, what time you were born, which country we are in, or which time zones should be used as reference.

Too much information is missing.

Question 03

You walk into a kitchen.

Someone is holding a cat by the scruff, has a knife in the other hand, and the cat's belly is stained red. What happened?

Reveal

You do not know.
It could be tomato sauce, paint or dye. The knife might be for dinner, or simply in someone's hand while tidying up, and may have nothing to do with the scene. The story you reconstructed is not necessarily true.

The mind completed the story before the facts.

Costly mistakes often begin when an assumption is promoted to a fact.

Axioms

You already have many of the answers.
Perhaps you are not asking the right question yet.
Or perhaps you are asking it in the wrong way.

AXIOM 247
Human behaviour is predominantly driven by desire or fear. Most choices arise from pursuing something desired or avoiding something feared.
AXIOM 4313
Sales performance is the outcome of a complex system, not merely the performance of the salesperson.
AXIOM 5059
Numbers without context frequently generate incorrect interpretations.
What we don't do

What we don't do.

  • We do not sell certainty.
  • We do not validate assumptions simply because they are familiar.
  • We do not replace your judgement.
  • We do not tell you what to choose.
  • We do not start from the solution.
  • We do not solve problems.

We remove everything that prevents you from seeing the real problem.

ExploreWhat we prefer not to do
Two ways in

Do you have a problem, or would you rather understand us first?

Present a problem

For people and companies that already have a concrete situation to discuss.

Present a problem

Understand how we think

For those who want to understand how we look at problems, decisions and information before starting a conversation.

Our method
Italy market entry

Entering the Italian market is not a translation exercise.

For international companies, the difficult part is rarely understanding Italy in the abstract. It is identifying which assumptions from the home market still hold, which do not, and where local commercial, operational and organisational realities change the problem.

Before choosing how to enter Italy, verify which problem you are actually solving.

CommercialPositioning, customers, channels and sales architecture.
OperationalLocal execution, partners, processes and constraints.
OrganisationalPeople, decision rights and local operating structure.
Decision supportTesting assumptions before capital and management attention are committed.
The Blind Spot Session

For four hours we work together to verify whether the problem you identified is really causing the effects you observe, or whether you are trying to solve one of its consequences.

It is not the first step. First you present the problem; we decide whether we believe we can be useful and only then determine together whether a deeper session makes sense.

What could the wrong decision cost you?

Explore the session
FormatFour hours of work.
BeforeYou present the problem and the context.
DuringWe question, challenge assumptions and search for missing information.
AfterIf a useful path emerges, we can formulate a project proposal.
Why we exist

People build habits. Habits build answers.

Different experience produces different questions. An external perspective is useful not because it “knows everything”, but because it can interrogate variables the internal system has stopped interrogating.

For us, every complex problem is a puzzle to analyse before it is something to solve.

Why we exist
The method
Our business is not your problems.

It is continuing to develop our method through the problems you choose to share with us.
Before you decide...

Present the problem you cannot afford to approach out of habit.

The real problem may be somewhere else.

Present a problem